Very clearly for any undertaking, advertising must be a key consideration in driving business. This is particularly true given the absolute need to reach your target market and the potential for large amounts of money to be lost if the wrong decisions are made.
Very clearly the 21st Century is very different from the last. Talking in the sense of an accommodation provider in Blackpool we consider internet advertising as absolutely vital. There are still of course other very viable avenues that should not be overlooked such as press advertising and listings in yellow pages and with firms like touch local and of course listings with directory advertisers of which Blackpool has a few probably none more important than Stay Blackpool. These other more traditional means of getting your message out but they should always be accompanied by a website.
Anyway the purpose of this article today is to provide some background information that can be gleaned for a good tracking script.
A free version can be found here at Extreme Tracking. You simply sign up for your account and it will give you a section of code that needs to be inserted before the </body> tag on the particular page it is tracking at the same time all that needs to be done it a slight alteration to the code in two places to reflect the content on that particular page (such as home page or blog page or other) and so you can identify which one is being tracked if you use more than one script. It sounds complicated but it is not and it shouldn’t faze people. Provided you have sufficient computer skills to be able to write a letter in Microsoft word and can get access to your web space to edit the pages then the ability to do this can be learned in 15 minutes and in any event there are plenty of good tutorials around on the web.
The data is returned to you in almost real time and not only lists the number visitors you get to your site but the date and time they accessed, their IP address and internet provider, the type of browser they used (user agent), operating system on their computer and crucially the most important aspect from a business point of view the search engine used and the keywords entered that brought the visitor to your site. This is the sort of information that some multinational companies will pay top dollar for as it means internet advertising which is always based around what are called keywords or keyword phrases can be honed and diverted into areas which provide the best returns.
I have provided some screenshots alongside this article that show the sort of data that can be returned and how valuable that can be. I do actually subscribe to the paid up service at Extreme Tracking as it gives us additional features and data we are able to use. This costs us 15 Euro’s a Quarter year and is worth every penny.
Extreme Tracking
If anyone has any further question on how it all works they are most welcome to get in touch with me by email.
If Extreme does not fire anyone’s rockets then they are by no means the only tracking provider out there always remember google is your friend, because remember if you can master this and harvest the data returned then google will be sending customers your way.
An Individual Hit the Data Recieved
Map of Northern England
Mapped Links from Across the World